Spotify for the Art Market? Why the My Company Polska Feature Matters

My Company Polska profiled Articollect and described our approach as a kind of "Spotify for art." The metaphor fits: the market needs a simple, trusted layer for identity and discovery-verification that feels as natural as pressing play.

The feature lands as the art market is recalibrating: values have softened while deal volumes have expanded, and online activity remains well above pre-pandemic baselines. In a broader, faster, and more risk-aware environment, confidence at the point of decision becomes the growth engine for everyone who touches a work.

If you want the full story behind that framing, read the My Company Polska feature.

When collectors, advisors, lenders, and insurers can verify authorship, ownership, and condition quickly, more transactions clear with less friction. Even as aggregate sales fluctuate, the steady rise in online discovery and buying favors tools that reduce uncertainty in real time.

Across buyer surveys, three signals consistently drive confidence:

• Clear provenance - documented ownership history
• Transparent condition information - accurate state of the work
• Credible seller reputation - trust in the counterparty

Taken together, they show that verification is no longer a back-office step. It is the core product feature that unlocks demand and compresses the time from interest to decision.

The need for stronger verification is underscored by persistent theft and fraud. Law enforcement continues to recover stolen works, and courts still see high-profile disputes over alleged forgeries-painful reminders that weak documentation can erode value and delay claims. A verification-first layer does not replace connoisseurship, scholarship, or due diligence; it makes them faster and more consistent by anchoring every review to a stable identity that can be checked in seconds.